Established in 1980, ALFAPARF MILANO is the brainchild of Roberto Franchina who was determined to bring top-quality, effective, easy-to-use products to salons the world over.

Independent since the very start, we manage the entire production process in complete autonomy. This, together with a solid industry presence and direct one-to-one discussion with our clients, wherever they may be, has allowed us to continue to provide a unique vision of the beauty industry.